Brooklyn Brewery launches the Special Effects Variety Pack – the first nationally distributed non-alcoholic variety pack of its kind. Rolling out now, the variety pack will be in all of the Brewery’s 30-plus state footprint by early next year. It includes three cans each of popular NA brews: Hoppy Amber and IPA, alongside newcomers and pack exclusives Special Effects Pils and Special Effects Hazy IPA.
Brooklyn Brewery says the expansion of its non-alcoholic portfolio reaffirms the company’s commitment to growing the NA beverage market by providing more flavorful and accessible options that don’t compromise on taste.
“We’ve seen this culture of trial and experimentation around all beverage consumers but especially those who are interested in the low/no alcohol space. Our previous Special Effects releases, Hoppy Amber and IPA have out-performed our expectations, and year-to-date the brand family constitutes over 10% of our total sales for the Brewery,” explains Samantha Itzkovitz, vp-marketing at Brooklyn Brewery. “The Special Effects Variety Pack allows us to showcase our growing non-alcoholic lineup and feeds the customer’s desire to sample and figure out what they like in their own time.”