Broken Shed Vodka, New Zealand’s award-winning, super-premium vodka, announced its new U.S. creative campaign, “The Vodka of Tomorrow.” The campaign pays tribute to the vodka’s home country by highlighting that, thanks to time zone differences, it’s already tomorrow in New Zealand. “And when you’re crafting The Vodka of Tomorrow, you make sure it tastes ahead of its time, too,” the company says..
“We developed this new campaign to inject a little New Zealand character and give our U.S. consumers a taste of the ingenuity and forward-thinking that Kiwis are known for,” said Jean-Marie Heins, chief marketing officer of Broken Shed Vodka. “We’re expanding our footprint across the states and introducing new consumers to a smooth, modern product without any additives, sweeteners or GMOs. It’s never too early to cheers to tomorrow!”
The campaign comes as Broken Shed continues to grow its presence across the U.S. It’s now available in 25 states, following recent moves into Georgia, Kansas and Colorado.