Bright Cellars, which uses a rapid, data-driven research and development cycle to prove out new wines, said it closed on $11.2 million in Series B funding, led by Cleveland Avenue with participation from existing investors Revolution Ventures and Northwestern Mutual.
Proceeds will allow the company to advance their data platform, further personalized education, expand their portfolio of winning wines, and scale operations.
Bright Cellars members receive a personalized selection of wines based on an introductory quiz as part of their monthly experience, along with information on each match and a serialized introductory-to-expert level wine education. They then rate their selections to power an algorithm that improves their future matches.
The result, the company says, is it “is proving out new successful wines in an industry that has struggled to attract a modern consumer. Top rated wines for different segments of Bright Cellars members are frequently unique in the market and highlight how the wine industry has failed to understand it’s consumer.