Yuengling’s partnership with Brice Lee includes a variety of elements including personal appearances and performances on behalf of the brand, fan meet & greets, special promotions to meet Lee, a chance to win custom Yuengling and Lee swag, social media sweepstakes and giveaways, in-store point of sale support, social media content and support of our nation’s military.
The partnership also officially launches Yuengling’s Stars & Stripes program, which is dedicated to supporting our nation’s military through Team Red, White & Blue (Team RWB), a nonprofit organization forging America’s leading health and wellness community for veterans.
Together, Yuengling and Lee will support Team RWB through special cans and packaging, in-store point of sale support and many more fan-centric activations throughout 2021. Both Yuengling and Lee are historic avid supporters of the troops. Thus, this new partnership will serve to make a positive impact and show appreciation to our nation’s military.
“As America’s Oldest Brewery, we are thankful and proud of the brave and dedicated men and women who have made tremendous sacrifices to protect our country’s freedom, honor, and independence,” said Wendy Yuengling, Chief Administrative Officer and 6th generation family member, D.G. Yuengling & Son, Inc.