Even with a 1.2% drop from last year’s record high, brewers lead all 46 industries tracked by the American Consumer Satisfaction Index with a score of 84.
Craft beers continue to solidify their place in mainstream U.S. beer consumption, with market share reaching about 13% as of 2018. Consumers remain pleased with smaller breweries as this group – including brands like Heineken, Sam Adams, and multiple craft labels – tops the industry at 85 (down 1%).
Large brewers, including Anheuser-Busch InBev (down 1% to 84) and Molson Coors (unchanged at 81) are flourishing with light beers. They appeal to consumers who view them as healthier options. Nevertheless, ACSI data show that craft brewers still score best in class for quality.
(Our Research Alert Newsletter has the full ACSI report. If you’d like a copy, just email me.)