The agreement between Breakthru and Provi, the ecommerce marketplace for the bev/al industry, was extended for three years.
Provi’s online marketplace streamlines the beverage ordering process between retailers and distributors via its robust communication system. Through the partnership, Provi provides all Breakthru sales representatives with a digital marketplace for selling to and communicating with their customers, helping bridge the divide between on and offline sales and keeping Breakthru’s portfolio top of mind when customers are ordering.
“This partnership, which provides our customers with 24/7 access to our portfolio of the best and most innovative brands in the world across wine, spirits, beer, and emerging beverages,” said Michael Boswell, VP-Digital and eCommerce at Breakthru. “As part of our commitment to being the easiest distributor to work with, we are enabling an end-to-end digital ecosystem that pairs Provi with our proprietary B2B eCommerce platform, Breakthru Now. All of this helps bring our suppliers and customers closer to the end consumer.”