Merlot was cited more than any other brand in a recent survey by Hanover Research, and Bread & Butter Wines is introducing a Merlot varietal, priced at $14.99. It’s available nationally as well as on the vintner’s website.
Red blends and Cabernet Sauvignon took the No. 2 and 3 positions in the survey. The survey also found that red wines are the preferred alcohol beverage for the winter holidays by 72% of survey respondents, and 71% plan to give red wine as a holiday gift.
“Bread & Butter has impressed wine lovers with its good, honest and delicious wines, and this Merlot will be no exception,” said Jeff Ngo, svp-marketing for Bread & Butter Wines. “The survey shows that Americans are ready for our rich, soft, decadent and classically-styled Merlot. We are excited to help wine drinkers discover or rediscover this historic variety. As we like to say, ‘this is not your Dad’s Merlot, unless he liked really good Merlot.’”