Bevy Long Drink will debt in early November, in 6-packs and 12-packs (12oz cans) and single-serve 24oz cans. It.is inspired by the national cocktail of Finland, the “Long Drink.” Bevy Long Drink will hit shelves in early November in two flavors: Sparkling Citrus Refresher and Sparkling Berry Refresher.
Long Drink is a traditional Finnish cocktail that traditionally consists of gin, grapefruit soda, and tonic. The drink was first created when the Finnish government commissioned a refreshing cocktail to serve guests attending the 1952 Summer Olympics in Helsinki.
While inspired by the traditional cocktail, Bevy Long Drink will be the first Long Drink-inspired beverage available in the U.S. without spirits. Bevy Long Drink is made with an original malt base containing natural flavors and wild juniper berries.
“The Long Drink cocktail is Finland’s best-kept secret, but it’s typically made with gin. Bevy Long Drink is our signature spin on this classic,” said Lesya Lysyj, The Boston Beer Company’s Chief Marketing Officer., Boston Beer Co. “We developed a cocktail-inspired recipe, with all the citrus flavors and wild juniper berries, and made it ready-to-drink from a can. You get all the refreshing citrus flavor without the gin. But the best part is that you don’t have to fly to Finland. You can just pick up a 6-pack at the store.”