The Joven, Damiana, and Pechuga de Conejo expressions are available now, with SRPs of $44.99, $49.99, and $99.99/750mL respectively, with others to follow this year. All are 42% ABV and the Joven — which just won a Gold Medal in the 2021 San Francisco World Spirits Competition as well as 2021 SIP awards for Innovation as well as Design — is certified organic by the USDA, EU, and SAGARPA Mexico. The entire line is newly packaged in hand-blown bottles shaped like the volcanic tufa rocks which create Durango’s unique terroir.
“Adding Bosscal mezcals to the Wolf Spirit portfolio is the next step in our mission to develop lifestyle brands in every major category. Bosscal joins our domestic vodka, Blood x Sweat x Tears; our imported vodka, Tom of Finland Organic Vodka; and our bourbon, Puncher’s Chance. Similar to its new siblings, Bosscal has a strong personality, iconic packaging, and meaningful back story. Individually, it is a beautiful, organic, hand-crafted spirit that will appeal to a broad consumer base.”
Bosscal is distributed in Arizona, California, Florida Massachusetts New Mexico, New York, Rhode Island, Texas, Washington State and Wisconsin. More states will be added soon. It’s currently available in Total Wine, Whole Foods Market, and WinCo Foods. In addition to standard single-expression 6-packs, a “Full Moon Pack” comprises 3 bottles of Organic Joven, 2 bottles of Damiana, and 1 bottle of Pechuga de Conejo.