Bombay Sapphire, the world’s No. 1 premium gin by volume and value, has continued its partnership with renowned contemporary artist Hebru Brantley to call on artists across North America to design a unique holiday gift pack, to be produced and sold across the U.S. and Canada in 2021.
As a tribute to the cultural phenomenon of street art, and a nod to the early beginnings of Brantley’s career, this unconventional edition will feature a spray can outfitted to house the iconic Bombay Sapphire bottle. The Selected Creator will be chosen by Brantley, and its creator will receive a $5,000 creative bursary, as well as a mentorship with Brantley himself.
“Back in 2011, I was an up-and-coming artist from the South Side of Chicago and qualified as a finalist for the Bombay Sapphire Artisan Series, which was a turning point in my career,” says Hebru Brantley. “I’m excited to be paying it forward by selecting a rising artist to mentor, inspire hope for a better future, and have their work seen on a national platform.”
Bombay Sapphire has developed a creative brief with guidelines for underrepresented artists via Talenthouse (part of TLNT Holdings), and is accepting design submissions through Oct. 23. The selection process will be led by the Bombay Sapphire judging panel who will identify ten finalists at the end of October. In early November, Hebru will identify the Selected Creator who will receive a mentorship with him to collaborate on the final design of the limited-edition gift pack.