Blue Moon Launches Moon Haze

The new brand from Blue Moon Brewing Co. (Molson Coors) is described as a hazy and juicy pale ale brewed with dried, whole oranges.

“Blue Moon is one of the pioneers of craft beer, and as the category continues to evolve, the brand keeps adapting to compete in growing craft styles, especially in the hazy category,” said Joy Ghosh, vp-above premium beer at Molson Coors. “That’s why we are putting our signature Blue Moon spin on the red-hot hazy segment with Moon Haze, embodying our iconic orange color and bright flavor into our first-ever hazy and juicy pale ale.”

Unlike Blue Moon’s flagship Blue Moon Belgian White, which is a wheat beer, Moon Haze is the first, nationally released pale ale from Blue Moon Brewing. Moon Haze has a juicy orange, tropical, coconut taste, an aroma of heavy citrus tropical with notes of orange, pineapple, mango, a whisper of coconut, and a smooth taste with a touch of bitterness to finish. The beer has a 5.7% ABV and is now available nationwide in 6-pack and 12-pack offerings of 12oz cans.

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