Mela, a Black-owned, woman-owned wine brand, announced its launch. It will be available only online. Short for melanin, the name Mela is an ode to the four founders’ different
shades of brown and translates into “to gather” and “to be full” in Sanskrit and Hebrew, respectively. The Mela portfolio includes a refreshing White Blend and a robust Red Blend produced from vineyards in Napa Valley and Clarksburg.
“From the vine to the table, it’s clear there is an underrepresentation of women and BIPOC leaders in the wine industry, and that’s part of the reason why the name ‘Mela’ and our wine label are so consequential,” said Erica Estrada, Mela Co-founder and Marketing & Creative Director. “Through Mela, we’re excited to continue diversifying the wine industry while offering approachable, tastefully crafted wines for every occasion.”