Bisquit & Dubouche‘s flagship V.S.O.P ($59) and its high-end X.O. ($180) will initially launch in select states, focusing on California, Texas, and Florida, where the premium plus and super-premium business is concentrated, with plans for further expansion in 2022.
Founded nearly 200 years ago by two fearless Frenchmen – Alexandre Bisquit and Adrien Dubouché – Bisquit & Dubouché was built on a revolutionary vision: to buck long-held tradition and embrace an innovative method to distillation that relies on intuition over conventional techniques. This radical approach launched what would become a world-renowned house of fine cognac. By the end of the 1800s, Bisquit & Dubouché was the third most exported cognac in the world and was popular among celebrities like Joséphine Baker, one of the most important entertainers of the 20th century.
Known as Bisquit Cognac for many years, the brand returned to its roots and its original name Bisquit & Dubouché in March 2020, honoring both its founders and heralding in a new chapter and contemporary look as part of Campari Group.
Bisquit & Dubouché cognac undergoes traditional double distillation in a copper pot still from November to March, producing its hallmark ‘eau de vie.’ But this is where the similarity to other cognacs ends, the company says. They retain the “heart” of the cognac longer than other traditional cognac brands and only cut the “tails” by hand at the very end of the process, a method that requires the highest mastery and patience and is achievable only with years of practice. The distillers wait for the precise moment to cut, guided by deep knowledge and intuition while continuously tasting and smelling the liquid to guarantee that it has the signature Bisquit & Dubouché aromatic notes with strong floral and fruity concentration.
Campari Group closed yesterday at $14.32, down 32 cents.