Chicago-based Big Drop Brewing Co., which recently created NA Beer Day, said it will donate 10% of sales of all Big Drop beers during October to the James Beard Foundation’s Open for Good campaign.
Open for Good helps independent restaurants survive the Covid-19 crisis and thrive for the long term by providing resources that help restaurants build capacity and come back stronger, more equitable, more sustainable and more resilient.
“We created NA Beer Day as a way to inspire people to taste the newest offerings in non-alcoholic craft beer,” said Big Drop CEO Rob Fink. “Low and no-alcohol beer originated during Prohibition and was called ‘near beer’ – but really it was nowhere near beer in terms of flavor and fun. Big Drop is brewed naturally to no more than 0.5% alcohol – we don’t strip out the alcohol – that means we keep the big flavors and aromas that stand up against full-strength beers.”