Beso Del Sol has added a rosé sangria, Beso Del Sol Pink, to its successful portfolio.
It is 100% Tempranillo (Valdepeñas D.O.), with natural Spanish orange, lemon, peach, and mango along with a touch of Spanish cinnamon. At only 74 calories per serving and with the natural sweetness of fruit, Beso Del Sol Pink is perfectly on-trend vis-à-vis growing sales of lower-alcohol choices, boxed wines, rosé wine, and sangria.
Beso Del Sol founder and CEO Bradd Levitan says: “We’d seen restaurants creating house-made rosé sangria. After a year of work behind the scenes, we are delighted to bring them the consistency, ease, and cost-efficiency of Beso Del Sol Pink. For consumers, just in time for summer fun we are the only rosé sangria in a handy grab-and-go format.”
Beso Del Sol had a stellar 2016, finishing up 143.1% from a year earlier at 157,648 9L cases. Over the 12-week period ending March 25, Beso Del Sol increased its 3L unit sales by 107%, vs. a total sangria 3L market decline of 4%.
Beso Del Sol already represents 1% of the total sangria market despite only being three years old, and is driving value, selling 161% premium to the category according to Nielsen.