They are debuting a canned wine series called Can Do.
Can Do launches with two canned wines, a Dry Rosé and Moscato, in 375ml cans, sold singly and in four packs. Riesling, Chardonnay and Cabernet Franc are coming soon, with an anticipated canning in a few weeks. It
Can Do is currently self-distributed in New York State, but Can Do is actively seeking distribution partners to bring fine craft portable wines to markets far and wide.
“In the Finger Lakes, we are surrounded by abundant natural beauty, and locals and visitors alike often picnic in locations where you just don’t want to (or can not) bring a bottle of wine. Now when I’m asked if someone can bring some of my Dry Rosé or Moscato with them on their next picnic or adventure, I can easily answer, ‘Can Do!’,” said winemaker Chris Missick. “Not only that, but we moved to the Finger Lakes from California. There’s still a bit of that millennial from Huntington Beach in me, that just yearns to sit around a campfire on the beach, enjoying wine, building great memories with friends.”
Missick adds, “I’ve long believed that cold climate wine regions make great wines for hot days and warm nights. Our wines are brighter with higher acid, fresher, and are more fruit focused. I believe Can Do will help consumers outside New York see just how delicious our wines are.”
Increasingly, canned wines are seen not just as a great way to enjoy wine on the go, but as a way to preserve freshness when enjoying wine at home. With each 375 ml can equaling about 2.5 glasses of wine, there’s no pressure to finish a bottle, and no worry that the bottle will spoil.