BeerBoard’s Open Rate Hits Highest Since Pandemic

Open Rate (locations open and pouring beer) ticked up one point to 93%, the highest rate since BeerBoard started tracking this data in early May 2020. The rate had held steady at 92% for the previous six periods.

Nationally, BeerBoard said, after a five-period run of holding firm at 18 per location, Average Number of Taps added one handled and ticked up to 19 after holding firm at 18 handles per location for the fifth straight period. Six of the states tracked added one handle to their count — Florida, Georgia, New York, Nevada, Tennessee and South Carolina. Three states (Michigan, Minnesota and Texas) remained unchanged, while Illinois dropped one handle per location.

Percentage Taps Pouring continues its yo-yo, climbing back to 70% after a one-period decline. Seven of the states tracked saw an increase on the period, paced by Tennessee (+6.5%), Texas (+5.9%) and New York (+4.7%).

After a one-period decline (-12.1%), Volume saw noticeable growth of +9.2% for the weekend. Nine of the 10 states tracked were up for the period, led by Nevada (+23.2%), Florida (+14.5%), Texas (+12.6%) and Georgia (+12.1%). Michigan was the only state to see a decline, down a nominal -0.6%.

Similarly to Volume, Rate of Sale bounced back to climb +4.8% on the weekend, but still has a way to go to match the numbers is was putting up in April. Nevada (+19.8%) led seven states which saw growth on the period, followed by Florida (+10.5%), Minnesota (+9.9%) and Georgia (+8.7).

Craft took a nice step forward in Volume Share, growing +1.2% (33.8% overall) while also ticking up +0.6% in Tap Share (57.3%). Domestics took the brunt of the decline, falling -1.1% (50.0%) in Volume and -0.5% (27.1%) in Tap Share. For the first time in five tracked periods, there is a change in the Top Five Styles. European Ales checked in at #5, replacing Wheat / Hefeweizen.

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