BeerBoard said it will supply alcohol distributors a complimentary service that equips distributors with real-time visibility, which enables supply chain teams to develop unique strategies for each channel and set a clear vision for category growth. By leveraging SmartOrders’ data intelligence, distributors can capitalize on market demands and consumer needs to drive their portfolio of brands.
In addition, BeerBoard has now incorporated its proprietary Claim Your Brand (CYB) solution to SmartOrders. By utilizing Claim Your Brand, distributors and suppliers can ensure all brand attributes, logos and nutritional information are accurately and consistently displayed at every point of consumer interaction — digital menus, print menus, in-store displays, websites, apps and social media posts.
“Our SmartOrders technology will greatly benefit distributors and suppliers across the industry in supply chain management, optimization and efficiency,” said BeerBoard Vice President of Strategic Development Jim Randall. “SmartOrders can be utilized by staff from senior management to field salespeople. Today’s on-premise landscape consists of evolving consumer preferences, multi-fragmented segments and varying taste profiles. In my 15-plus years working in the industry, I can confidently say this leading-edge service will be essential for distributors and suppliers looking to stay at the forefront of market trends.”
BeerBoard’s client list features high-profile independent groups and major chain operators across North America. Retailers include industry leaders like Buffalo Wild Wings, Hooters, Mellow Mushroom, Twin Peaks, WingHouse, Winking Lizard and Wild Wing Cafe. BeerBoard also partners with major brewers, including Anheuser-Busch, Diageo, Heineken, Lagunitas, New Belgium, Pabst, Shiner, Stone and Yuengling.