That’s unchanged from the week before, but a huge improvement from the 16% in May 8-10. The average number of taps is up, too, rising to 18 per location from 17 in the Sept. 11-13. Michigan, Tennessee and Texas all added one (1) tap per location, while seven of the states tracked held firm with their tap count.
The volume per location grew for a second straight period, climbing +13.5% nationally from Sept. 11-13. This follows a +6.5% bump in the previous period. Florida saw significant growth again, this time checking in at +21.4% (the state was +25.6% in the previous report). Tennessee (+21.0%), Georgia (+19.1%), New York (+13.1%) and Texas (+12.2%) all realized double-digit growth per location.
Rate of Sale realized +8.2% growth for the weekend, following a +7.1% climb Sept 11-13. Nine of the 10 states tracked saw growth in ROS, led by Georgia (+12.5%) and Florida (+11.2%). Tracking YOY data for the same weekend in 2019, Georgia was +133.8%, while South Carolina (+130.7%) and Tennessee (+106.1%) were also up significantly, BeerBoard noted.
Things were relatively flat in both Volume and Tap Share. Domestics dropped a point of Volume Share, falling to 53.5%, while seeing a slight dip in Tap Share (-0.5%) .
After seeing no movement in the Top 5 Styles for three consecutive periods, Euro Lagers pushed out Wheat/Hefeweizen, checking in at No. 5. Wheat/Hefe actually dropped to #7 overall, with Euro Ales holding the No. 6 position on the weekend. The top four styles remain unchanged.