In the last five years, beer has lost 3.7% of servings, wine has gained 0.5% and spirits has jumped 3.2% in servings share. That’s according to bw166, which also notes that consumer spending has grown 3.6% per year. Five-year CAGRs for volume growth are +0.2% for beer, +2.5% for wine, and +4.2% for spirits.
Consumer spending on beverage alcohol rebounded, reaching $289.2 billion, a 14.7% increase over 2020. The major shift is attributed to the reopening of on-premise channels.
Beer volumes were 210 million barrels, a +2% increase over 2020 with 82% of the growth driven by imports.
Wine volumes were 476 million 9L cases, +4.6%. Domestic wines only grew +0.9%. Import growth was driven by: an +8.3% growth of still wines attributed to restocking and vermouth imports, a +41.7% increase of sparkling wine, and an +11.4% increase in flavored wine beverages. Imported flavored wine beverages totaled 27.2 million 9L cases in 2021, with significant growth in the first half of the year and declines in the back half of the year (trends are very similar to hard seltzer).
Spirits volumes were 272 million 9L cases, +9.3%. Domestic volumes were up 6.7%, with key drivers being cordials/liqueurs and cocktails. Imported spirits were up 14.9% – the biggest drivers were tequila and whisky.