Yankees Vs. Red Sox: Sam Adams And Brooklyn Brewery Made a Beer Bet. Here’s What’s At Stake
Boston’s bitter baseball rivalry with New York is coming to a head, of the foaming variety, with a wager between Sam Adams and Brooklyn Brewery. (Boston Business Journal) If the Red Sox win Game 4, Sam Adams will be flowing in Brooklyn. (CBS Sports)
Why Coors is Buying Milwaukee Fans a Miller Lite
The brass at Miller Brewing Co. and Coors Brewing Co. (both units of MillerCoors) made a friendly bet on the progress of the two teams in the plays off.
Milwaukee swept Colorado 3-0 in a best-of-five series that pitted the home of Coors Brewing Co. against the home of Miller Brewing Co. — and the nation’s No. 2-selling beer against the No. 3. The free beer will be available in Milwaukee at select bars on Friday.
Comment: Aside from a slight blow to civic pride in Colorado, this was a no-lose promotion for the MillerCoors intended to generate buzz. Smart marketing.