Having debuted with a 5-liter bag-in-box offering, the new package, called “Mix Tape” has the alcohol content of a little over three glasses of wine or four beers, BeatBox Beverages says.
Currently available in two flavors: Fruit Punch and Blue Razzberry, the MixTape is also metal and glass free, allowing it to go virtually anywhere.
In a related development, BeatBox Beverages announced three new hires:
- Jeremiah Sparrow is hired as the new Director of East Coast sales. He spent more than 14+ years working with companies such as Rockstar Energy and Deep Eddy Vodka.
- Kaycee Portscheller joins as the new National Sales Manager for the Texas region. Prior to joining BeatBox, Kaycee spent 8 years in import and domestic wine sales, distribution, and national chain account management. Having worked with companies such as RNDC Texas and Santa Margherita.
- Natalie Hubbard joins as West Coast Regional Sales Manager. She’s spent 10+ years at Moet Hennessy, USA and start-up Gizmo Beverages.