Beam Suntory Launches Legent in Michigan Ohio, Missouri, North and South Carolina, Oregon, Hawaii, Massachusetts and Tennessee

Legent (Beam Suntory; SRP $39.99) melds Kentucky distilling tradition with Japanese blending expertise.

Since launching in 2019 in select markets, Legent has changed the landscape of the bourbon category by bringing together the best of the East and West in a way no other whiskey producer can. An extraordinary gift or bar cart addition, Legent appeals to both frequent bourbon drinkers and discerning sippers looking to discover something new.

Legent (pronounced ‘lee-jent’) is a unique innovation that starts as a Kentucky Straight Bourbon with the Beam classic family recipe and is aged in wine and sherry casks before being blended with more Kentucky Straight Bourbon, resulting in a perfectly balanced yet complex and layered whiskey that is truly extraordinary.

At its heart, the award-winning* bourbon celebrates mastery and collaboration. Legent is expertly distilled by Fred Noe, seventh-generation Master Distiller of Jim Beam, bourbon’s pioneering family, and artfully blended by Shinji Fukuyo, fifth Chief Blender of Suntory, the founding house of Japanese whisky.

Distribution of Legent expands during a time of strong whiskey category growth in North America, and rollout in additional new markets can be expected in 2021.

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