The annual Far Hills, N.J., Race Meeting is a big deal in New Jersey, drawing about 35,000 fans every fall to see a great horse race.
The Far Hills Race Meeting Association announced it is partnering with Lyft, the rideshare service, and Beam Suntory, producer of Maker’s Mark, to offer free rides home with the promo code NJRACE20. Lyft Ambassadors will also be available on race day to help new users redeem $15 in ride credit to help them get home safely.
“Beam Suntory is partnering with the Far Hills Race Meeting to promote our shared goal of promoting safe and responsible drinking,” said Ron Kennedy, Chairman with Guy Torsilieri of FHRMA. “We are dedicated to educating people about the importance of responsible decision-making, and we see a valuable opportunity to impact thousands of lives by collaborating with the Far Hills Race Meeting Association in creating a safe environment for all attendees.”
Beam Suntory isn’t the only firm to offer free rides from events. Major Brands, the St. Louis beer, wine and spirits distributor, will be offering Lyft vouchers Friday in connection with University of Missouri’s homecoming celebrations.