Beam Suntory broke ground today on the Fred B. Noe Craft Distillery, located on the same campus as Beam’s traditional distilling operations. The Clermont complex will now be known as the James B. Beam Distilling Co., the company’s name immediately following Prohibition.
Distilling operations for small-batch brands like Booker’s, Baker’s, Basil Hayden’s and Knob Creek, next generation brands like Legent and Little Book, and the visitor experience will be accomplished at the new Fred B. Noe Craft Distillery.
As part of its tourism investment, Beam Suntory will elevate its visitor experience in Clermont, giving consumers more reasons to visit, including behind-the-scenes tour across the family of brands from Jim Beam to Basil Hayden’s to Legent, a tasting room, and even customizable experiences.
Beam Suntory recently announced Jim Beam’s $5 million donation to the University of Kentucky, the largest philanthropic donation on company record, to establish the James B. Beam Institute for Kentucky Spirits. This institution, designed in partnership with the University of Kentucky and the Kentucky Distillers Association, will educate the next generation of distillers through a first-of-its-kind curriculum that covers the skills needed to succeed in the distilled spirits industry at the undergraduate, graduate and professional levels.