Batiste Rhum, which calls itself “the First Sustainable American Craft Rum,” said its proprietary rum production process, from ground to finished bottle, has been rigorously reviewed and validated as being carbon-negative by Third Partners, a boutique management consultancy working for positive change.
With this third-party validation, Batiste Rhum becomes the only known beverage alcohol in the world to have a climate-positive, natural-production process without the purchase of carbon offsets.
Third Partners’ report analyzed Batiste Rhum’s production process, what it calls the ‘Three R’s’ process of Regenerative Agriculture, Renewable Energy, and Responsible Choices. Batiste Rhum’s exclusive use of fresh sugarcane along with specific agricultural techniques captures significant carbon dioxide from the atmosphere, setting the entire process up for a net climate-positive position.
Reliance on renewables at major energy consumption points, including solar for electricity and biomass for steam power, minimize carbon output ahead of further sustainability-minded shipping and packaging choices. Third Partners found that the cumulative effect of Batiste Rhum’s ‘Three R’s’ process results in a net reduction in carbon dioxide equivalent emissions per bottle.
John Haugen, Principal and Client Director at Third Partners shares, “The beauty of Batiste Rhum’s process is its simplicity: use clean energy, reuse waste and byproducts, and help nature do what nature does best. This closed-loop approach to production results in a process that is climate positive and better than carbon neutral.”
Batiste Rhum COO Jon Lawson agrees, “From the beginning, we sought to demonstrate a method for minimizing industrial footprints that does not rely on purchased offsets like planting trees or carbon credits. Batiste Rhum’s integrated process is the best-practice in sustainability, and Third Partners’ validation proves that great taste with true sustainability is not a goal for tomorrow but a reality today.”