Now through Sept. 8, anyone looking to celebrate their best friend or “sole mate” can choose from three varietals – Pinot Noir, Rosé, or Pinot Grigio – to customize their own special rainbow labels through the “Barefoot Bestie Labels” website found at barefootbestielabel.com. Barefoot fans can craft their own special message or select one of six fun compliments for their bestie such as, “You always leave a little sparkle wherever you go” and “You’re made of 100% best friend material.”
Barefoot, America’s most awarded wine and bubbly brand, has been a long-standing ally to the LGBTQ community, making its first donation to an LGBTQ charity in 1988 and proudly sponsoring more than 200 LGBTQ events around the globe each year. For every “Barefoot Bestie Label” ordered, Barefoot will donate $1 to Outfest, the leading organization in promoting equality by creating, sharing, and protecting LGBTQ stories on the screen. Proceeds will be used by Outfest to continue building community by connecting diverse populations to discover, discuss, and celebrate stories of LGBTQ lives.
“At Barefoot, we believe that wine is better when we’re together, and we continuously celebrate inclusivity, authenticity and community,” said Anna Bell, Senior Director of Marketing at Barefoot. “We’re thrilled to partner with Outfest to support its many initiatives that celebrate and share Barefoot’s similar values.”