The E&J Gallo brand will begin to roll out Barefoot Hard Seltzer nationwide in February.
Barefoot Hard Seltzer is being positioned as a premium alternative to beer and as a lighter-bodied alternative to wine. Made with three main ingredients Barefoot Wine, seltzer water, and natural flavor, each 250mL can boasts 70 calories, 2 grams of sugar, 4% ABV and is gluten-free. Barefoot Hard Seltzer delivers a hint of natural flavor and real wine in four vibrant and refreshing flavors – Pineapple & Passion Fruit, Cherry & Cranberry, Peach & Nectarine, and Strawberry & Guava.
Barefoot Hard Seltzer will be available for purchase nationwide this spring. Suggested retail pricing: $1.99 for a single can, $7.99 for a four-pack, and $19.99 for a variety 12-pack at retailers nationwide or online at www.barefootwine.com.