For the second consecutive year, Barefoot is making “Barefoot Bestie Labels” available in support of Pride Month.
This year, for every Barefoot Bestie Label ordered, Barefoot is donating $1 to Broadway Cares/Equity Fights AIDS, a leading industry-based, nonprofit AIDS fundraising and grant-making organization. Last year the program benefitted Outfest, which promotes equality by creating, sharing and protecting LBGTQ stories on the screen.
Proceeds will be used by Broadway Cares/Equity Fights AIDS to continue helping men, women and children across the country and across the street receive lifesaving medications, health care, nutritious meals, counseling and emergency financial assistance.
Barefoot has added an additional extension to the program this year that will allow for consumers to see themselves on their very own Barefoot label. Those attending World Pride in New York City, as well as the Pride festivals in Washington D.C., Chicago, San Diego and Orlando can visit Barefoot’s on-site activation and jump in the brand’s photo booth with their friends. The Barefoot team will create a digital label for the consumer to share on their social media channels and celebrate with Pride how the community must #MarchOnward together.