Barefoot (Gallo) announces the return of #WeStanForHer, a campaign launched in 2020 to celebrate and support Black women entrepreneurs.
Five Black women entrepreneurs will receive a $10,000 grant, as well as invaluable business coaching and mentorship to further their business endeavors.
New this year, Barefoot also is pledging to devote its advertising platforms and resources to amplify the grant recipients’ businesses. Barefoot aims to provide the newest grant recipients the means to bring much-needed awareness to their own companies and brands.
Additionally, beginning Feb. 17, 2021, Barefoot is giving its platform to the 2020 #WeStanForHer grant recipients by amplifying their stories on Barefoot’s social channels, which have a combined audience of more than 1.5 million.
The series will feature last year’s grant recipients by highlighting founders’ stories and businesses to increase brand visibility and celebrate their hard work. The 2020 grant recipients will then usher in the new 2021 grant recipients in a toast to all Black women entrepreneurs.
“Barefoot believes in celebrating all communities and commits to going beyond statements to create a meaningful difference in recognizing the ambitions and resilience of Black women,” says Shannon Armah, Associate Brand Manager for Barefoot. “In partnership with New Voices Foundation, #WeStanForHer remains an important and powerful example of our commitment to foster community equity and amplify the voices of Black women small business owners and their meaningful experiences.”