Frederick Wildman & Sons will assume responsibility for Riunite and other GIV brands on June 10 as Banfi Vintners shifts its focus to premium and luxury offerings.
Banfi has been the importer of Riunite for more than 50 years, and made the brand famous in the 1970s with TV commercials bearing the slogan, “Riunite on Ice is Nice.”
Banfi began importing Riunite in 1967. By 1976, it was the #1-selling imported wine, a position it held for over a quarter-century.
“With all the history we have made together, this is a difficult announcement to make,” says Banfi Vintners CEO Cristina Mariani-May. “However, after thoughtful consideration for our long-term goals, both sides concluded that it is time to move on.”
“Riunite has always been a wonderful, supportive partner, and we wish the brand continued success,” says Mariani-May. “Moving forward, we will be focusing our energy on further developing and enhancing our premium and luxury offerings – led by Brunello di Montalcino and the Super Tuscans of Castello Banfi, the crown jewel of our portfolio and a five-time Gran Vin Italy winner. We are excited to take our portfolio of global brands to the next level with this new emphasis.”