The Orange Blossom Classic (OBC) Committee announces a sponsorship from Bacardi USA, Inc. to revive one of the longest-running Historically Black Colleges and Universities (HBCU) football matches – the Orange Blossom Classic.
Originally, the Orange Blossom Classic (OBC) was a postseason college football game held between 1933 and 1978, featuring Florida A&M University (FAMU) and another historically black school in an unofficial championship, commonly referred to as the “Black National Championship” game. This year’s matchup will feature the rivalry between the Florida A&M Rattlers and the Jackson State University Tigers at the Hard Rock Stadium in Miami Gardens, FL, on Sept. 5, 2021.
Leading up to the big game is a Labor Day weekend filled with events offering education and engagement experiences designed to entertain and empower locals and travelers to the South Florida community.
“For the HBCU community and football fans, this weekend will be a moment that matters as we bring back a classic after a 43-year hiatus,” says Kendra N. Bulluck-Major, Executive Director, Orange Blossom Classic. “We are grateful to Bacardi for their support of the game and our community as we look to inspire a new generation of talent.”
The Bacardi portfolio of brands will be front and center throughout the four-day celebration beyond the stadium. As the Official Spirit Sponsor of the Orange Blossom Classic, Presenting Sponsor of the One Big Community Concert, the One Big Community Bacardi Social Lounge and multiple One Big Community Pop Ups, Bacardi will deliver entertainment and community engagement for attendees, along with networking opportunities for diverse business owners.
Bacardi will also present the Do What Moves You Activation at the OBC Careers In Sports and Entertainment Symposium which is designed to identify and cultivate relationships with talented individuals who meet the Bacardi criteria for employment.
“As a family-owned business, Bacardi is always thinking about the legacy it will leave for future generations. By supporting underrepresented demographics and placing the spotlight on programs like the Orange Blossom Classic, we believe we can help create new opportunities for diverse communities to thrive,” says Mahogani Chery, Head of Belonging Engagement & Transformation, Bacardi North America. “We are excited to be sponsoring the Orange Blossom Classic as a way to continue building equitable progress in the Black community, not just during Labor Day weekend but through events leading up to the big game.”