Following the successful launch of Bacardí Real Rum Canned Cocktails last year, Bacardí Rum is expanding its range of canned cocktails with three vibrant new flavors and the first-ever variety pack, just in time for summer. The new flavors are Bacardí Bahama Mama, Bacardí Mojito and Bacardí Sunset Punch (Sunset Punch exclusively available as part of the new variety pack).
“The launch of Bacardí Real Rum Canned Cocktails last year far exceeded our expectations, and with the popularity of the Rum Punch flavor in particular, we wanted to expand our range with more full-flavored options,” said Lisa Pfenning, Vice President, Bacardí for North America.
“We have seen people consistently reach for canned cocktails this past year, whether they are looking for light, crisp serves like the Lime & Soda or something bright and fruity like the Rum Punch. As the world opens up again, we want to continue to enliven the moments where people can come together safely and celebrate with high quality cocktails in a convenient format.”
In a related development, Grand View Research released a new study that concludes the global canned alcoholic beverages market will grow at a CAGR of 13.3% to reach $13.4 billion by 2028.