Bacardi Debuts A Lime Rum

Bacardí rum ushers in the spring season with the launch of its “most refreshing flavor innovation yet,” BacardíLime.

As people seek out more high quality, natural flavors for their cocktails, spirits drinkers will love the latest addition to the iconic rum brand’s flavor portfolio. Regarded as one of the top choices for fruit infusions in beverages and the most popular fruit purchased to be paired with rum, Lime was the obvious choice for the new Bacardíflavor innovation.

“As soon as the weather warms up, people are ready to take their drinks outside, whether it is for an outdoor barbecue, party on the beach or happy hour on a rooftop bar, BacardíLime is the perfect complement to these spring and summertime occasions,” said Roberto Ramirez Laverde, Vice President, Bacardí for North America. “We have watched the flavor space grow year after year and we know that consumers are going to embrace this new infused rum, especially when they’re on the hunt for a refreshing new cocktail.”

One ounce of BACARDĺ Lime, when mixed with soda, is only 74 calories.

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