“While small and independent breweries work heavily to promote their craft, they also rely on a layered group of partners to proudly sell, serve and showcase their beer. These beer community stakeholders have asked for ways to support the independent craft brewer seal, and now they can,” said Julia Herz, craft beer program director, Brewers Association.
So BA introduced a “supporter” seal that can be placed on tee-shirts and other objects.
“From printing it on menus or grouping independent craft beers together at retail, to prominent signage at beer festivals, now is a great time for supporters to put the seal in play and help advance the beverage of beer.”
The independent craft brewer seal was launched by the BA on June 27, 2017, as a tool to minimize confusion in the marketplace and clearly identify beers from small and independent U.S. breweries. Today, more than 4,000 craft brewing companies have adopted the seal, representing more than 85% of the volume of craft beer brewed.