Author Archives: Joel Whitaker

Buffalo Trace Releases Warehouse C Bourbon

In honor of Col. Edmund Haynes Taylor Jr., Buffalo Trace Distillery will release in early June a one-time edition Warehouse C Bourbon (SRP: $69.99) in the E.H. Taylor Jr. line. Warehouse C was built in 1885 and is the warehouse … Continue reading

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On-Premise Retailers Can Get a Clorox Cleaning System

In the face of the global pandemic, how do you get consumers back into bars and restaurants?  One way is to assure them the premises are beyond normal cleanliness standards. Latitude 42˚ Brewing Co., Kalamazoo, Mich., took a major step in … Continue reading

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Today is National Waitstaff Day

From small diners and bars, up to fancy five-star restaurants, before the pandemic, there were more than 579,000 eating and drinking places operating nationwide. Until recently, almost $600 billion was spent in these establishments, which employed more than 11 million … Continue reading

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Who & What —

HIRED:  Aaron Harris as head distiller at @Watershed Distillery, Columbus, Ohio.  He joins from Lux Row Distillers where he was distillery supervisor.

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Who & What —

NAMED:  Shadow, a New York and Los Angeles public relations agency, selected as the Agency of Record for Moët Hennessy’s Emerging Brands, Belvedere Vodka, Glenmorangie Whisky and Volcán de Mi Tierra Tequila. RESIGNED: Nick Lundquist, vp-sales, Sierra Nevada Brewing Co., to pursue other opportunities.

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A-B to Deliver 1.5 MM Cans of Drinking Water to VFDs

Anheuser-Busch said it is donating 1.5 million cans of clean drinking water to volunteer fire departments across the nation this summer in partnership with the National Volunteer Fire Council (NVFC). Anheuser-Busch is set to begin deliveries early this summer – distributing emergency … Continue reading

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