Author Archives: Joel Whitaker

Monaco Expands Craft Cocktail Portfolio with New RTD Classic Mai Tai

 Monaco Cocktails, a  line of premium ready-to-drink, spirit-based canned cocktails from Atomic Brands, expands its Craft Cocktail line with the launch of a new flavor variety – the Monaco Classic Mai Tai. Featuring two shots of premium spirits in every … Continue reading

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Boston Beer partners with PepsiCo for U.S. Launch of New “Hard Mtn Dew”

Boston Beer Co. said it is collaborating with PepsiCo to produce Hard Mtn Dew alcoholic beverage. This new 5% ABV flavored malt beverage (FMB) will be marketed to adults of legal age and merchandized consistently with other alcohol beverages. As … Continue reading

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Mast-Jägermeister Pledges $340K for Women’s Professional Development in W&S Industry

Mast-Jägermeister US said it will invest $340,000 over six years to bolster a new scholarship, FLOurish. The inspiration behind FLOurish is longtime HR executive, Florence Pramberger, who spent the last eight years of her career at Mast-Jägermeister US. Pramberger mentored Millinger … Continue reading

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Covid Bites Again

We just received notice that the annual convention of the Society of Professional Journalists has been converted from a hybrid event to a fully virtual one. The only reason we mention this is that it is This is an early … Continue reading

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Bad News for Wine Growers: Some Climate Change is Irreversible, Report Says

Each of the last four decades has been successively warmer than any decade that preceded it since 1850, according to a just-released report from the Intergovernmental Panel on Climate Change. Scientists are observing changes in the Earth’s climate in every … Continue reading

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El Mayor Tequila Intros Extra Anejo Sherry Cask Aged

El Mayor Extra Añejo Sherry Cask Aged is aged 38 months in sherry casks, resulting in a liquid with a golden amber color and “an exceptionally smooth and balanced finish of oak, vanilla and caramel,” Luxco, the importer, says. “The … Continue reading

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