Author Archives: Joel Whitaker

Four Roses to Launch 2 Core Bourbons in 50ml Minis

Posted on September 20, 2021 by Joel Whitaker

Four Roses said it is extending its lineup of retail offerings, launching 50 ml bottles of two bourbons in the distillery’s premium lineup – Small Batch and Small Batch Select. The ‘minis’ are now available and will feature the same … Continue reading →

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My Drink Bomb® Launches Artisanal Collection of Pure Infusions for Alcohol Drinks

Posted on September 20, 2021 by Joel Whitaker

My Drink Bomb, Houston, announced a new range of pure infusions for alcoholic and non-alcoholic drinks. The infusions come in different flavors, including Cane Sugar & Rock Sugar Plus, Spices, and Dried Flowers that are low in calories and contain … Continue reading →

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Martell Cognac, Janelle Monáe Launch “Soar Beyond the Expected” Campaign

Posted on September 20, 2021 by Joel Whitaker

Martell  named world-renowned artist Janelle Monáe as an official partner for a new brand campaign, “Soar Beyond the Expected,” featuring the brand’s innovative offering, Martell Blue Swift. Through content starring Monáe, the powerful women-led production – a rarity within a male dominated … Continue reading →

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Sugarland Distilling Signs Dale, Amy Earnhardt to Sponsorship

Posted on September 20, 2021 by Joel Whitaker

Sugarlands Distilling Co., Gatlinburg, Tenn., announced a strategic partnership that will see Sugarlands’ Electric Orange Sippin’ Cream  rebranded Dale and Amy’s Electric Orange Sippin’ Cream. The partnership was announced Saturday before the NASCAR Playoffs race at Bristol Motor Speedway. “Few names … Continue reading →

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Santa Teresa Names First Female Master Rum Blender

Posted on September 20, 2021 by Joel Whitaker

Ron Santa Teresa named Nancy Duarte  its new master blender, the first woman to hold this position within the company, and the fifth in the history of the brand. Santa Teresa is the leading producer of rum in Venezuela.  It has … Continue reading →

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PLCB Limits 43 Products, Including Jack Daniel’s, Hennessy, Patron

Posted on September 19, 2021 by Joel Whitaker

Bars, restaurants, other license holders and customers of the Pennsylvania Liquor Control Board are being limited to two bottles a day per customer of a number of popular products owing to supply shortages, And it’s not just Pennsylvania.  Liquor stores, … Continue reading →

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