Author Archives: Joel Whitaker

Redbreast Irish Whiskey’s New Series Inspired by Iberian Peninsula

Redbreast Irish Whiskey has just announced a new product series  inspired by the Iberian Peninsula. This dedicated series celebrates Redbreast’s time-honored connection to Iberia’s and Ireland’s rich heritages as the finest wine and spirit makers in the world, combining whiskeys … Continue reading

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Shiner’s New Brew Inspired by TikTok

Shiner Berries & Cream brew (ABV 5%) was inspired by a 2007 TikTok candy commercial featuring an innocent yet odd character named the “Little Lad” who is so excited by a Berries & Cream flavor that he launches into song … Continue reading

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Why Consumers Choose Pricey Local Craft Brands Over National Brands

Why are consumers willing to pay much more for a six pack of craft beer, a locally produced bottle of wine or a regional brand item, often choosing them over national brands? Ashok Lalwani “Consumers tend to use price to … Continue reading

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Big Springs Spirits Crowdsources Pittsburgh Expansion

Big Spring Distillery, Bellefonte, Pa., is seeking to raise at least $100,000 through Honeycomb Credit, a crowdsourcing platform.  The eight-year loan will bear an interest rate of 7.75% The new facility will have a different name, The Distillery at South … Continue reading

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Steven Soderbergh, Ivy Mix Team Up for Singani63 Offer

Oscar-winning filmmaker Steven Soderbergh and award-winning author and mixologist Ivy Mix have teamed up to spread holiday cheer this season.  When a consumer buys two bottles of Soderbergh’s Singani 63, the national spirit of Bolivia, he will receive a free copy … Continue reading

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Tequila Avion Offers Gift Set

The Pernod Ricard brand partnered with David Flores, the trailblazing artist, to create the gift set for Avion 44.  But it doesn’t include a bottle of the Avion 44. Instead it includes premium items such as drinking glasses, an ice … Continue reading

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