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Author Archives: Joel Whitaker
E.H. Taylor Jr. Bourbon Marks Bottled-in-Bond Day
The Bottled in Bond Act, which was passed on March 3,1897, guaranteed the integrity of the whiskey to the American consumer, and among other things, guarantees only water can be added to the whiskey. To mark the occasion, Buffalo Trace Distillery … Continue reading
Posted in Marketing
Tagged Buffalo Trace Distillery
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A-B Grants US Black Chambers $100,000 for Promotion of Black Firms
Anheuser-Busch Foundation awarded the U.S. Black Chambers a $100,000 grant to assist Black firms in their journey to compete and do business with large distilleries, distributors, and corporate entities. The new USBC program features a webinar series, ongoing participation in virtual … Continue reading
Posted in Corporate Social Responsibility
Tagged Anheuser-Busch, u.s. bLACK CHAMBERS
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Patron Video Stars Formula 1 Driver ‘Checo’ Perez
The one-minute hero film depicts the bold roads that Sergio “Checo” Perez has traveled to become a Formula 1 racing icon, allowing loyal fans an opportunity to connect with him in a way they haven’t before with a behind-the-scenes look … Continue reading
Posted in Advertising
Tagged Patron
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Miller Lite Offers Limited-Edition J Balvin Packaging
Miller Lite drinkers can now start seeing new limited-edition Miller Lite aluminum pints available nationwide featuring J Balvin’s signature lightning bolt, bright electric hues, and whimsical sketches – plus, they come with a chance to hang with Jose himself. As … Continue reading
Posted in Uncategorized
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Estrella Jalisco Sweeps Offers a $100,000 Grant
The grant, which offers $100,000 to one person so he can quit and unfulfilling jo and pursue his true life’s passion, is part of Estrella Jalisco’s new “Vive Tu Estrella” advertising campaign, which challenges its community to dare to live … Continue reading
Posted in Sweepstakes
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Roe & Co. Sweeps Offers Trip to Dublin, Ireland
Roe & Co., a premium Irish whiskey, invites LDA consumers to enter the “IrishQTest” sweepstakes to win a three-day trip for two to Dublin, Ireland. “After three long years, we are thrilled to finally celebrate St. Patrick’s Day the way … Continue reading
Posted in Marketing, Sweepstakes
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