Author Archives: Joel Whitaker

Frey Ranch to Donate $10,000 to Moms on the Run

Posted on March 7, 2022 by Joel Whitaker

Frey Ranch Distillery announced a 360-degree Women + Whiskey marketing campaign running from Women’s History Month through Mother’s Day. As part of the campaign, the distillery will donate $1 from every bottle of Frey Ranch Bourbon sold at participating retailers … Continue reading →

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Oak Ridge Expands Portfolio, Introduces Maggio Estates

Posted on March 7, 2022 by Joel Whitaker

Oak Ridge Winery, the oldest operating winery in California’s Lodi winegrowing region, announces the debut of its Maggio Estates label this spring. Maggio Estates ushers in an elevated style of winemaking for Oak Ridge Winery and the Maggio family, exemplifying … Continue reading →

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Peroni Launches New Lifestyle Campaign

Posted on March 7, 2022 by Joel Whitaker

Peroni Nastro Azzurro, Italy’s premium lager, announces “Live Every Moment,” the brand’s beautiful, new lifestyle campaign inspired by its Italian style and heritage. Developed to encourage drinkers nationwide to “Live Every Moment” with passion and effortless Italian flair, the new … Continue reading →

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Pure Brands Intros Buena Fe, a Tequila Quencher

Posted on March 7, 2022 by Joel Whitaker

Buena Fé organic tequila quenchers are currently available in two expressions: watermelon strawberry and mango pineapple. Each flavor is sold in a 4-pack ($14.99 per pack MSRP). The brand will debut on shelves in select states including Kansas, Washington, California, … Continue reading →

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Irrigation Couldn’t Keep Pace with California’s Draught: Study

Posted on March 7, 2022 by Joel Whitaker

California’s draught has been so severe that even irrigation couldn’t keep up, a new report says.  In addition, dry farming was challenged with a lack of micro nutrient delivery, as nutrients delivered via drip irrigation systems did not have enough water … Continue reading →

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Dry Creek Marks 50 Years with Special Fume Blanc Packaging

Posted on March 7, 2022 by Joel Whitaker

The commemorative packaging features printing on both sides of the front and back labels, offering viewers a 360-degree retrospective view of when the winery was founded five decades ago. The front label showcases the historical 1972 Fumé Blanc label, while … Continue reading →

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