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Author Archives: Joel Whitaker
Stella Artois Launches Bartender ‘Perfect Pour’ Training Program
Stella Artois introduced the “Perfect Pour” program to educate and engage bartenders that will ensure that each consumer will experience a perfectly poured beer every time. A Perfect Pour requires fresh beer and clean draught lines, served in a chalice … Continue reading
Posted in beer, On-Premise
Tagged Stella Artois
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Evan Williams American-Made Heroes Fund Opens Grant Applications
Nonprofits serving U.S. veterans are invited to apply for a 2022 Veteran Community Action grant from the Evan Williams American-Made Heroes Foundation Fund. To date, Evan Williams has recognized 42 veteran heroes on its American Hero Edition bottles and donated $450,000 … Continue reading
Posted in Corporate Social Responsibility
Tagged Evan Williams
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San Luis Obispo Coast TTB’s Newest AVA
Alcohol & Tobacco Tax & Trade Bureau designated the San Luis Obispo Coast as America’s newest American Viticultural Area. The new AVA spans about 60 miles from San Simeon in the north to Nipomo in the south, but is at most … Continue reading
Posted in Wine
Tagged American Viticultural Area
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TTB Proposes New Long Valley-Lake County AVA
Alcohol & tobacco Tax & Trade Bureau proposed establishing a new 7,605-acre American Viticultural Area in Lake County, Calif., and to modify another AVA to create a contiguous border with the proposed Long Valley-Lake County AVA. Only the western third … Continue reading
Posted in Uncategorized
Tagged American Viticultural Area
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Total Bev/Al Import Value Grew 18% in 12 Months: bw166
Total beverage alcohol imports (including bulk and packaged) grew +18% by value over the last twelve months and grew 10% by value over the last three months, according to bw166. Some 36% of all imported beverage alcohol by value came … Continue reading
Who & What —
Beck Family Estates, the exclusive importer and sales agency for South Africa-based Graham Beck and Steenberg Vineyards, and Oregon-based Abbott Claim and Angela Vineyards. hires Jenna LaCroix as Director of Marketing, and Lola Buchbinder as Regional Manager for the Midwest. … Continue reading
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