Athletic Brewing Co., a non-alcoholic brewer said it partnered with run specialty retailer Fleet Feet to bring flagship brews Run Wild and Upside Dawn to running communities in Austin, Tex.;, Delray Beach, Fla., and Sacramento, Calif.
Athletic Brewing holds a nearly 50% share of the non-alcoholic craft beer category—the industry’s fastest-growing segment. In 2020, Athletic grew almost 500 percent year-over-year for the second year in a row. Much of Athletic Brewing’s success stems from targeting healthy, active, mindful adults—Fleet Feet’s core customer.
The partnership will come to life through a variety of local activations at the three Fleet Feet stores, including fun runs and happy hour events all of which will feature samples of Athletic Brewing’s IPA and golden ale. Fleet Feet will then have cold single cans and six-packs available to purchase from custom in-store refrigerators.