The upgraded packaging gives the brand a globally consistent visual identity, with its sleek black and silver premium branding. The move will align Asahi Beer USA’s primary and secondary packaging to Asahi Super Dry’s current international packaging design, offering one high-quality beverage across all packaging formats.
“Our sleek, new Asahi Super Dry packaging in the US is now fully aligned with our global visual identity, and further supports the continuity of our brand,” said Derek VanTine, VP, Commercial Operations at Asahi Beer USA. “From the customer seeing our new packaging on shelves and making the purchase, to their first sip of its crisp, dry, Karakuchi taste, we aim to bring the best quality of beer to life, and to delight consumers with a beer brand of uncompromising integrity.”
Asahi Super Dry for the US market is no longer being contract brewed, and will be brewed exclusively in house.