The new 375ml Belgian Crown and 375ml Belgian Cork bottles are now available for purchase on Ardagh Group‘s BOB for beer site (Beer.BuyOurBottles.com).
“Ardagh Group is proud to offer craft brewers the unique 375ml bottle design for packaging their craft beer,” said Alex Robertson, Chief Commercial Officer for Ardagh Group’s North American Glass division. “This classy bottle design will truly stand out on store shelves, offering brewers the brand differentiation they desire.”
In a world of thousands of craft beer options, package design means everything.
According to Nielsen’s Craft Beer Category Design Audit, 70% of American craft beer consumers make their purchase decisions at the store shelf, rather than in advance. And, 66% of consumers say that a beer’s package/label is “very” or “extremely” important for getting them to notice it.
The two new Belgian bottles were developed by Ardagh Group as the result of a bottle design contest conducted at the 2017 Craft Brewers Conference.