It’s the brand’s first nationally available 8% ABV cider. Made with traditional bittersweet cider apples and blended with dark cherry juice from concentrate, Hardcore Dark Cherry Apple is the perfect balance of crisp apple and tart cherry sweetness, the company says. It’s available in six-pack 12-ounce cans. It will also be a featured flavor in the Angry Orchard Fall Haul Variety Packs dropping this fall.
“Through the years, Angry Orchard has been synonymous with offering deliciously bold ciders that feature real fruit,” said Kelli McCusker, Head of Marketing for Angry Orchard. “As drinkers shop the increasingly crowded alcohol space, they’re looking for offerings that deliver on flavor, ingredients and ABV to provide more value. Combining Angry Orchard’s equity in real fruit with a higher ABV in our new Hardcore wins that shopper equation – while giving drinkers a new way to transport them to their ‘happy place’ that much faster.”
The brand is also hosting a “Hard to the Core” contest where drinkers are encouraged to live out their hardcore dreams and the brand will foot the bill ($500 worth!). Whether it’s bungee jumping, skydiving, rock climbing or hardcore chilling in the backyard, the first 40 drinkers (aged 21+) to submit a photo completing their hardcore activity via Twitter with #AOHardCore and tag @AngryOrchard will receive a $500 cash prize. The contest will be open from August 8 to September 8 and winners will be notified via direct message from the official @AngryOrchard Twitter account.