Angry Orchard (Boston Beer), the nation’s leading hard cider maker, and the Confederation of North, Central American and Caribbean Association Football (Concacaf) announced a year-long partnership, naming Angry Orchard the official hard cider of the 2021 Concacaf Gold Cup.
The Gold Cup is the region’s flagship men’s national team competition in which the best national teams from North and Central America and the Caribbean compete to be crowned regional champion. The tournament engages millions of fans across the region and will provide a great platform for Angry Orchard to join the fervor and fandom.
Angry Orchard will celebrate the road to this summer’s Gold Cup through media integrations, customized in-store and on-premise programming, experiential activations at games and a sweepstakes offering drinkers a chance to win a trip to the Gold Cup Final.
Angry Orchard is also rolling out a golden, limited-edition Gold Cup Variety Pack – the Kickin’ It Mix. Featuring fan favorites Crisp Apple and Unfiltered as well as new Peach Mango and Strawberry Hard Fruit Ciders, this pack is a perfect combination for watch parties or post-rec league games.
“As the official hard cider of this year’s Concacaf Gold Cup, we’re eager to tap into the spirited fanfare of soccer to bring Angry Orchard to new stadiums,” said Kelli McCusker, Head of Marketing for Angry Orchard. “Our drinkers are already passionate soccer fans, so a partnership with the Gold Cup allows us to connect with current and new drinkers to reinforce cider’s role as a delicious and refreshing choice for cheering on their national teams during the tournament.”