Angostura is hosting Swizzle Royale – a North American bartender competition and a U.S. consumer contest running from July 9 to Aug. 31 – that invites amateur and professional bartenders to showcase their unique swizzled creations.
Consumer contestants must share their one-of-a-kind swizzled recipes on Instagram, in the form of an image, boomerang or video. The post’s caption must also include the drink’s original name, the recipe ingredients and method (expressed in ounces, drops and/or dashes) and the hashtags #SwizzleContest and either #Angostura or #Angosturabitters.
Participants must also follow @AngosturaHouse on Instagram for their entry to be considered valid.
Additionally, each recipe entry must incorporate Angostura aromatic bitters, Angostura orange bitters or both within the swizzled cocktail or mocktail, and not contain another bitters brand.
The Swizzle Royale Instagram contest Grand Prize winner will receive an all-expenses-paid trip to Austin, Tex., to attend the Austin City Limits Music Festival with The House of Angostura in October, where their winning swizzled creation will be featured at the Angostura bitters VIP booth throughout the festival.
Top bartenders from across the U.S. and Canada will be invited to compete live in seven cities, challenging their skills by testing their own spins on a range of swizzled drinks in a competition hosted at local bars and judged by industry leaders. The competition will encourage bartenders to showcase their love and knowledge of swizzles while testing their creativity, personality and speed in preparing swizzled cocktails and mocktails. Competitors in cities across North America will face off for the chance to be crowned the Swizzle Royale Champions and will receive prize packages that include custom bartender bags, assorted Angostura products and bragging rights in their home cities.