Andavi Solutions, a beverage alcohol software and data analytics technology company, said it acquired GreatVines, a leading sales execution and trade promotion management software provider for global suppliers, distributors, retailers and promotional agencies within the beverage alcohol and related industries. Terms weren’t disclosed.
GreatVines offers enterprise-level sales execution analytics that help transform transactional data into actionable intelligence for more efficient, effective beverage sales and trade marketing. The acquisition of GreatVines furthers Andavi’s mission to become the leading provider of software and data insights across the beverage alcohol supply chain, and Andavi will seek to build upon GreatVines’ success through continued product innovation and a creative acquisition strategy.
“The addition of GreatVines to Andavi provides a solid footprint in the broader beverage alcohol industry. We are extremely excited about the GreatVines software and data offerings and growth potential,” said Lisa Whinnie, President of Andavi Solutions. According to Ms. Whinnie, the addition of GreatVines and its impressive roster of domestic and global clients represents a tremendous opportunity to address industry challenges with actionable insights, advanced decision-making tools, and real-time mobile friendly solutions.