It’s the first time Anchor Brewing, San Francisco, has debuted three innovations together. Rolling out this week nationwide with a focus on California retail partners, the Tropical Hazy IPA, Crisp Pilsner and “Little Weekend” join Anchor’s core portfolio of beers with year-round availability. This is also the first time the iconic brewery has released a Hazy IPA, Pilsner and 100-calorie beer. All three beers are offered as cans with a suggested retail price of $9.99/six-pack.
“It’s an exciting moment for the entire team at Anchor to introduce these incredible, hand-crafted beers to our fans during our brewery’s historic 125th year,” says Pilot Brewer Dane Volek, who leads Anchor’s innovation team. “We’ve spent the past year perfecting each beer inspired by feedback and conversations with guests who previously would join us at our Public Taps tasting room in San Francisco to try our experimental styles. As we enter into the spring, we look forward to seeing our fans enjoying outdoor adventures with these new beers by their side.”
“Over the years, we’ve seen an increased demand among drinkers and our fans at Public Taps for lighter beers that are full of flavor, but don’t slow you down. I whole-heartedly enjoy this crisp and clean style and see lighter beers as an exciting challenge to craft something that, in its simplicity, reveals a great deal of brewing finesse,” says Volek. “I couldn’t be more proud of where we landed with ‘Little Weekend, our first 100-calorie beer release.'”